Privacy Policy

Animal Matters ("Animal Matters" or "we") respects the privacy of our users. This privacy policy describes the information that we may collect on our Web site and how we may use such information. By using the site, you are agreeing to the collection and use of certain information as outlined below.

Information We May Collect

We may collect certain nonpersonally identifiable information whenever a user visits the site, including the user’s IP address, referring URL, browser type and the date and time of the visit. We may also merge such information collected about a user with that collected from other users in order to identify and analyze trends to improve the site.

We may collect personal information, including but not limited to name, street address, e-mail address and telephone number, in order to obtain funding and other types of support for our work or to provide news and other information to those who request it.

Animal Matters will take commercially reasonable efforts to prevent the loss or unauthorized disclosure of information. However, the security of data transmitted over the Internet cannot be completely guaranteed, and Animal Matters shall not be responsible for any harm that users or any third party may suffer as a result of a breach of security with respect to use of the site or any information transmitted to the site.

Information from Underage Users

The site is intended for adults and Animal Matters will not knowingly collect any personal information from children 13 years of age or younger. If we discover or are notified that we have collected any personally identifying information from a child under the age of 13, we will remove that information from our records as soon as reasonably possible.


The only cookies used on this Web site relate to Google Analytics. Google Analytics is the most widely used Web site statistics service, and is used by over half of the 10,000 most popular Web sites. We use Google Analytics to help us understand what users like about our Web site so that we can improve their experience.

Google Analytics uses first-party cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Browsers do not share first-party cookies across domains.

The Google Analytics Terms of Service, which all Analytics customers must adhere to, prohibits the tracking or collection of Information that personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information. Google Analytics data may not be shared without user consent, except under certain limited circumstances, such as when required by law.

Find out more about Google Analytics and how to opt out.

Confidentiality and Disclosure

We understand that some information collected may be sensitive or confidential in nature, and we will take reasonable measures to keep this information private. In the event that Animal Matters is required by law or court order to disclose the information submitted by a user, we will provide the user with notice unless such notice is prohibited so that the user may object to or seek to limit the disclosure.

Third-Party Web Sites

The site may contain links to third-party Web sites that are not owned or controlled by Animal Matters. We are not responsible for the actions or privacy practices of any third-party Web sites accessed from the site.

Changes to Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it periodically to remain familiar with it. If we make material changes to this policy, we will notify by posting notice on the site.

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